All Blacks Experience

All Blacks Experience

If you’re looking for things to do in Auckland today, look no further than the All Blacks Experience, a state-of-the-art attraction that promises an unforgettable journey into the heart of New Zealand’s legendary rugby culture.

This immersive experience transcends the boundaries of a museum, offering a full sensory and interactive adventure. Whether you’re a die-hard rugby fan or simply curious about Kiwi culture, the All Blacks Experience certainly provides you with an insight into the heart of the Kiwi fan!!

A Celebration of Culture

The All Blacks Experience goes beyond rugby. Developed in partnership with Ngāi Tahu Tourism, the experience celebrates the rich tapestry of Maori culture that is interwoven with the All Blacks legacy. Ngāi Tahu, a powerful iwi (tribe) in New Zealand, has a long association with rugby and the All Blacks.

Through innovative storytelling and captivating displays, you’ll gain a deeper understanding of the heritage that shapes this legendary team. Learn about the significance of mana (prestige) and whanaungatanga (kinship) in Maori culture, and how these values translate to the All Blacks’ on-field performance.

Things to Do in Auckland

The All Blacks Experience has guided tours that showcase the stories and struggles that shape these iconic players. Learn about the team’s origins, legendary moments, and the values that have cemented their place as one of the most respected sporting brands in the world.

A highlight of the tour is an up-close and personal exploration of the haka, the powerful war dance that sends shivers down spines worldwide. You’ll learn the meaning behind the movements, the history of the tradition, and the emotions it evokes.

It also has as its neighbours the Sky Tower and the Weta Workshop off shoot- Unleashed- which will leave the kids fascinated as they gather insights into how all those movie characters are created.

Test Your Skills

The All Blacks Experience has interactive zones which allow you to put your rugby skills to the test against virtual All Blacks and Black Ferns players. This hands-on experience is a fantastic way to unleash your inner athlete and feel the thrill of the game.

Test your passing accuracy, kicking power, and tackling technique in a fun and engaging environment. You can even participate in virtual challenges and see how you stack up against your friends and family.

The All Blacks Education Programme

The All Blacks Experience is recognized by the Ministry of Education as an official provider for the Enriching Local Curriculum (ELC) program. This means discounted rates for school groups, making it a valuable educational experience for students from Years 1-13.

The program goes beyond memorising facts and figures.They bring the story of rugby and Maori culture to life. Students will learn about teamwork, cultural significance, storytelling, and even get to put their knowledge and physical skills to the test in interactive zones. The All Blacks Experience caters to all ages and aligns with curriculum objectives, providing inspiration and valuable lessons that extend far beyond the rugby field. It’s a fantastic opportunity to learn about perseverance, dedication, and the importance of working together towards a common goal.

All Blacks Shop Auckland

Mementos and More

No visit to the All Blacks Experience is complete without a trip to the official merchandise store. Here you can find a wide range of All Blacks and Black Ferns memorabilia, from jerseys and caps to replica trophies and collectible figurines. It’s the perfect place to pick up a unique souvenir or gift for the rugby fan in your life.

Address

All Blacks Experience Federal Street, Auckland CBD, Auckland, New Zealand

Phone Number

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