All Blacks Experience

Discover the Legend. Live the Game.

Step into the heart of New Zealand’s most iconic story at the All Blacks Experience, one of Auckland’s must-do attractions for families and sports fans alike.

This is more than a rugby attraction – it’s an immersive cultural journey that celebrates the mana, pride, and legacy of our national teams in black.

Join a 45-minute guided tour through interactive zones that bring the game to life. Feel the spine-tingling power of the haka in a cinematic, multi-sensory performance. Test your skills on our training field – can you kick, pass, and think like an All Black or Black Fern?

Things to Do in Auckland

Perfect for family activities in Auckland, school holiday fun, and group outings, the All Blacks Experience is an unforgettable way to connect with New Zealand’s sporting heritage.

Uncover untold stories of discipline, unity, and resilience from the legends themselves. Then, take home a piece of history from New Zealand’s largest range of official All Blacks and Black Ferns merchandise.

Where the spirit of a game meets the soul of a country. Haere mai – your ultimate All Blacks Experience starts here.